British luxury brand Burberry said it has launched a virtual handbag on social gaming platform Roblox, inspired by one of the brand’s physical handbag designs. Community members on Roblox can purchase and use these bags to dress up their avatars.
The virtual bags are reported to cost just a few dollars, paid in the platform currency Robux, while the physical bags cost more than $1,000.
Additionally, each clutch has an exclusive emote, which is an action the avatar can perform on Roblox, such as levitating or dancing. The bags were created in collaboration with digital fashion designer Samuel Jordan, who at the age of 22 has sold more than 25 million of his creations on the platform.