Cryptocurrency exchange Crypto.com announced Tuesday as an official sponsor of The FIFA World Cup – Qatar 2022, for an undisclosed total amount of the deal. Crypto.com’s branding will appear in and out of stadiums for the 2022 World Cup in Qatar.
As part of the sponsorship, the cryptocurrency exchange will offer its users the opportunity to enter contests and win official merchandise.
Steven Kalifowitz, CMO of Crypto.com, said in a statement:
“No sport has brought the world together like football, and no sporting event has brought the world together like the FIFA World Cup… Only a few brands have the honor of being an official By participating as a sponsor, we seized the opportunity to be the first brand to represent the crypto industry at this historic event.”