Imagin, the digital financial arm of CaixaBank, has become the first European fintech company to open a website in the Metaverse.
Imagin will enter the metaverse through a virtual version of the imagin Café. imaginCafé is the company’s brick-and-mortar space in central Barcelona, where users can access content related to culture, creativity, technology and sustainability.
The site’s metaverse version, imaginCafé, features a 3D model on Decentraland, a virtual platform in bustling Forrest Plaza, which users can access via their digital devices using a link or a QR code.
In addition to the experiential space in Decentraland, imagin has also acquired a virtual plot in the augmented reality platform OVR, and has built its own imagin Café on the platform.