British luxury fashion brand Burberry is in the process of striking a deal with Mythical Games’ NFT-based game BlankosBlockParty, in which Burberry will build its own virtual world, adding more characters and in-game items to Blankos Block Party.
Additionally, Burberry has released a new unicorn character called MinnyB. The new accessories are available for in-game purchases starting June 22.
Last summer, Burberry teamed up with Mythical Games to release a series of Burberry-branded SharkyB digital characters and corresponding accessories.