Luxury Giant Hermès Considers Testing the Metaverse and Sees It as a Good Communication Tool

Axel Dumas, chairman of the executive board of luxury goods giant Hermès, at the annual general meeting held recently.

Said that although the group will still focus on handicraft inheritance, it will also consider using the “metaverse” to communicate with consumers.

He expressed our curiosity and interest in the metaverse, adding that it could be a great communication tool.