Basketball legend Earvin “Magic” Johnson has reportedly filed trademark applications for two NFT-related terms: “Magic Johnson’s Neighborhood” and “Building.Magic.Together.”
According to legal filings 97843294 and 97843322 filed with the USPTO, Johnson’s trademark requests include downloadable virtual and digital goods such as sports trading cards, memorabilia, collectibles, apparel, footwear, personal electronic devices and chargers. In each case, these items will be available in online and virtual worlds and authenticated via NFTs.
The trademark application also indicates that the NBA star is planning to create an online marketplace for downloadable digital goods, virtual goods, or NFT-verified digital assets, and an online retail store for digital goods, virtual goods, or digital assets.
Additionally, Johnson plans to provide users with online community forums, virtual environments, and augmented reality/virtual reality environments for virtual experiences and the use of virtual goods and items, the documents show.
With the growing popularity of NFTs and the increasing participation of celebrities and sports stars in this new market, Johnson’s trademark application may indicate his interest in joining this trend and exploring new opportunities in the digital asset space.
As of now, it’s unclear what Johnson’s plans are for these trademarks, but they could pave the way for new ventures and collaborations with other NFT-related companies and platforms.
