U.S. Consumer Watchdog Asks 17 Celebrities, Including Snoop Dogg, to Disclose Their Ties to the NFT Projects They Promote

U.S. consumer watchdog group Truth in Advertising (TINA) said it had issued notices to 17 high-profile celebrities on Monday for failing to properly disclose information when promoting NFTs, including actresses Gwyneth Paltrow and Eva . Longoria along with Paris Hilton, UFC superstar Floyd Mayweather, rugby superstar Tom Brady, rapper DJ Khaled and Snoop Dogg.

NFT families mentioned on the TINA.org mailing list include Bored Ape Yacht Club, World of Women, and Autograph.

The letters warn the celebrities that they must clearly disclose any material ties to the NFT companies they are promoting, the group said, citing longstanding U.S. Federal Trade Commission (FTC) rules.