Yoga clothing brand Alo Yoga announced at New York Fashion Week that it has partnered with crypto payment company MoonPay to release its first ready-to-wear collection, the NFT Aspen Collection.
This NFT holder can get an augmented reality (AR) personalized shopping experience and exclusive benefits such as Alo Wellness Clubs.
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Alo Yoga currently accepts cryptocurrency payments and in February created Alo Sanctuary, an immersive wellness space on Roblox.
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