Yoga clothing brand Alo Yoga announced at New York Fashion Week that it has partnered with crypto payment company MoonPay to release its first ready-to-wear collection, the NFT Aspen Collection.
This NFT holder can get an augmented reality (AR) personalized shopping experience and exclusive benefits such as Alo Wellness Clubs.
Alo Yoga currently accepts cryptocurrency payments and in February created Alo Sanctuary, an immersive wellness space on Roblox.
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