The first-ever NFT was created in 2014, and although it has not been recognized for many years, NFTs have become a new social norm. Any brand is jumping on the bandwagon, partnering with digital artists and platforms to create their own NFTs in hopes of monetizing hot digital goods.
From legendary fashion houses to eyewear, timepieces and spirits, luxury companies are leading the way in digital. Here are some of the biggest luxury NFTs to date.
Adidas X Prada
Adidas and Prada recently teamed up to create the Prada Re-Nylon collection, but the look goes beyond the physical and into the metaverse.
The NFT series, called the Adidas for Prada Re-source project, invites ordinary people from around the world to submit their own photos for a chance to turn into a larger NFT.
The larger piece was written by acclaimed digital artist Zach Lieberman and eventually sold for a staggering 30 Eurotheum, or $97,559.10.
Jacobs & Co.
Watch collectors jumped on the concept in April 2021 when renowned watchmaker Jacob & Co. turned its SF24 Tourbillon timepiece into an NFT digital asset.
The piece sold for $100,000 on the ArtGrails NFT platform. The digital watch mirrors the physical item’s functional tourbillon and world time zone display, but instead of showing the city, the flap system shows the password.
Ray-Ban
Ray-Ban and digital artist Oliver Latta, also known as ExtraWeg, teamed up to create the first pair of NFT Ray-Ban pilots. Titled The NFT Aviator, the piece revolves around a 16-second loop of revolving head video that plays the classic Ray-Ban pilot.
We’re not sure if the above glasses will work as accessories for your own avatar, but the NFT is indeed on sale at OpenSea for 1.8 Eurotheum or $5,869.80. Funds raised are pledged to the Italian Art Trust Charitable Fund.
GUCCI X SUPERPLASTIC
Superplastic’s central characters Janky and Guggimon entered Gucci’s Secret Vault and opened up a whole new world – we mean the metaverse. Gucci and Superplastic have created an NFT collection called SuperGucci, which features Janky and Guggimon in Gucci’s iconic prints.
Each NFT in the three-part collection features its own ceramic sculptural figurine, crafted by Gucci’s own potters in Italy. At launch, the NFT is still up for bidding, so visit OpenSeas to get your very own SuperGucci.
Louis Vuitton
Luxury brand Louis Vuitton has teamed up with digital art pioneer Beeple to create its first NFT game, “Louis: The Game.” It was released on April 8, 2021, to celebrate the 200th birthday of the brand’s founder, Louis Vuitton. Players join the brand’s mascot, Vivienne, in search of 200 collectible candles.
The game has 30 NFTs, some of which were created by Beeple themselves. Players can collect NFTs, but not resell them. The game is available on all mobile devices on the Google Play Store or the Apple App Store.
CHITO X Givenchy
Givenchy’s creative director, Matthew M. Williams, has teamed up with Mexican artist Chito to launch not only a new couture collection, but also the Chito x Givenchy NFT collection. Like most NFTs, each one in the collection is completely unique.
The Chito x Givenchy collection showcases 15 NFTs featuring mainly pit bulls and young characters, including a young boy and a girl. Created in Chito’s signature graffiti style, the NFTs give the impression that they were made with spray paint rather than a brush on a canvas. Every NFT in the series has been auctioned on OpenSeas.
Burberry
The NFT-based game Blankos Block Party includes a Burberry-exclusive character. Game creator Mythical Games Inc. has teamed up with the British fashion house to launch the first digital good in the Burberry B series, an NFT called “Sharky B” that can be collected and sold among players in the game.
Burberry even launched its own line of in-game NFT accessories for Sharky B to show off, including jetpacks, armbands and pool shoes. Accessories can also be added to other game characters. The game is available on Microsoft Windows and Macintosh operating systems.
Bulgari
Coinciding with its Serpenti collection, Bulgari unveils Serpenti Metamorphosis, an immersive artificial intelligence installation by Turkish artist Refik Anadol.
Multi-sensory digital artwork in Milan, Italy; originally created to be experienced in the physical realm until October 31, 2021. There are plans to turn the exhibition into an NFT, and while it has not yet been launched, the NFT will be completely unique and collectible.
