American makeup brand Mac Cosmetics released an NFT to mark National Youth HIV/AIDS Awareness Day in the United States, and it is reported that the NFT was inspired by the brand’s partnership with the Keith Haring Foundation.
The entry of Mac Cosmetics into the NFT market heralds the beginning of the beauty industry’s exploration of the crypto space, with community and brand value still the primary consideration.
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M·A·C (Make-up Art Cosmetics) is a leading brand of professional cosmetics, part of The Estée Lauder Companies.
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