Nikeland, the Nike Metaverse virtual store, currently has more than 21 million visitors and is loved by nearly 118,000 gamers.
The virtual world store created on Roblox has attracted 7 million visitors in its first two months of launch.
In addition to launching new apparel items, Nikeland has been emulating the way games are released and product updates. For example, during NBA All-Star Week, Nike commissioned well-known star LeBron James to visit Nikeland, during which participants received the ability to unlock virtual Game rewards for the product.