The Argentine Football Association (AFA) has announced a partnership with virtual world platform Upland, allowing its fans to explore the metaverse. This collaboration will give Argentine football enthusiasts the opportunity to acquire digital representations of various AFA properties, including clubs, matches, historical moments, and even tickets.
AFA President Claudio Tapia stated, “We are excited to partner with Upland and bring our fans closer to the heart of Argentine football. This partnership allows us to showcase the rich history and traditions of our league in a new and innovative way.”
Upland CEO Dirk Lueth added, “We are thrilled to be working with the AFA to bring their fans into the metaverse. This partnership allows us to showcase the vibrant culture and passion of Argentine football in a unique and immersive way.”
This partnership comes at a time when the AFA is looking to expand its digital presence and engage with fans in new ways. With Upland’s virtual world platform, AFA fans will be able to interact with and collect digital versions of their favorite clubs, matches, and moments in Argentine football history.
In addition to the acquisition of digital assets, fans will also have the opportunity to purchase virtual tickets to AFA games. This will allow fans to experience the excitement of live matches from the comfort of their own homes, while also supporting their favorite teams and players.
The AFA and Upland are excited to bring this new and innovative experience to Argentine football fans, and are looking forward to the exciting possibilities that the metaverse has to offer. With this partnership, the AFA is able to bring its fans closer to the heart of Argentine football and provide them with unique and immersive experiences that they won’t find anywhere else.
