Nike announced the launch of the Web 3.0 ecosystem platform Dot Swoosh, with the domain name Swoosh.nike. The project is part of the Nike Virtual Studio, led by Ron Faris, VP and former head of the Nike Snkrs app.
Ron Faris said the Dot Swoosh will be the home of Nike’s virtual creations and will be officially released this Friday. The platform will be a place for people to buy, display and trade virtual assets and unlock access to events and products.
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“Nike does not see virtual products as the end of the buying journey, but only the beginning. With an eye on sports, Nike is also looking for new ways to reshape community, creativity and loyalty.”
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