Papa John’s, one of the world’s top three pizza brands, announced a partnership with OneRare to launch NFT on the Polygon MATIC 0.16% blockchain for the first time.
Users can collect digital ingredients to make a virtual pizza and earn rewards. The company will release three “pizza NFTs”: Super Papas Pizza, Spicy Chicken Ranch Pizza and ‘Sheese’ Garden Special Pizza. In addition, NFT holders will have the opportunity to participate in Papa John’s loyalty program in the future.
The move marks a major milestone for the fast food industry, as more and more companies are exploring the potential of blockchain technology and NFTs.
Papa John’s decision to enter the NFT market highlights the growing demand for digital collectibles that offer unique and exclusive experiences.
According to OneRare’s CEO, the partnership with Papa John’s will allow the company to “reach a large and passionate audience” and “give them a new and engaging way to connect with the brand.”
NFTs will be minted on the Polygon blockchain, popular for its fast transaction times and low fees compared to other networks. The use of Polygon will also ensure that NFTs have a smaller carbon footprint compared to other blockchain networks.
Papa John’s isn’t the first fast food company to venture into the NFT market. Earlier this year, Burger King Brazil launched its own cryptocurrency, Whoppercoin, which customers can use to buy Whoppers. Taco Bell also released an NFT to celebrate the launch of its new menu item.
The company’s partnership with OneRare and use of Polygon’s blockchain will provide customers with a unique and engaging way to connect with brands while demonstrating the benefits of blockchain technology.
